The GreenRoute story

Founded by Elena Voss in her own living room after the birth of her first child, GreenRoute emerged from a simple realization: new mothers needed more than advice—they needed a structured path. What started as weekly coffee gatherings quickly grew into a global movement. Today our curriculum has been translated into 14 languages and is used by hospitals and community centers around the world.

2015
Elena hosts the first mother circle in Portland, OR.
2018
Launch of our signature 12-week digital program.
2021
Partnership with 340 hospitals across North America.

Our mission in action

01

Accessible knowledge

Every mother deserves clear, non-judgmental guidance regardless of location or income.

02

Science-first approach

All content is reviewed by pediatricians, lactation consultants, and perinatal psychologists.

03

Community forever

Our alumni network provides lifelong support, mentorship and career resources for mothers.

Meet the team

Elena Voss
Founder & CEO

Former NICU nurse turned motherhood educator. Author of “The First 100 Days”.